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Juniper: Mobile Marketing Retail Market to Hit $12B by 2014
Mobile coupons will dominate the mobile retail market in the early stages of its growth spurt, according to a new Mobile Marketing and Retail Strategies Report by Juniper Research. The report finds that one-to-one marketing allied with the rapid proliferation of smartphones will lead the growth of the entire mobile retail market to $12 billion…
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Digital Ad Spend to Surpass Print in 2010 for First Time
For the first time ever, advertisers will spend more on digital than print, according to a new study by Outsell released today titled “Marketing and Ad Spending Study 2010: Total US and B2B Advertising.” But mobile marketing isn’t quite ready for the spotlight yet, and will see a spending decline in the coming year. The…
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IDC: Global Mobile Phone Sales Up 11.3% in Q4
After five consecutive quarters of slow mobile sales, the global mobile phone market grew 11.3% in the fourth quarter of 2009, according to a new report from market intelligence firm IDC. IDC estimates that the worldwide mobile phone market will rebound in 2010. Vendors shipped 325.3 million units in the fourth quarter of 2009, compared…
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Mobile App Market: $29.5B by 2013, says Gartner
There’s lots of money to be made in mobile apps, but these apps still have a ways to go to hit their fiscal peak. Today, about 80% of apps are free, and mobile phone users will download more than eight billion applications this year, raising spending in app stores to $6.2 billion, according to a…
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Mobile Advertising to Grow 45% in 2010 to $3.8B
While the advertising industry had a tough time last year, the display ad portion of the ad industry really suffered, According to JP Morgan’s 2010 Internet Industry Outlook released yesterday, online display ads are set to rebound, and the mobile advertising industry is on the verge of an even stronger return. JP Morgan’s leading industry…
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ABI Research: Mobile Device Sales to Double by 2014
The line between phone handsets and other mobile devices is about to blur when talking about mobile technology and mobile marketing. ABI Resarch reports that mobile device shipments will grow from 1.2 billion in 2009 to 2.25 billion in 2014. For mobile marketers, this means it’s extremely important to think of mobile marketing opportunities as…
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iPhone Ownership Breakdown By Country
Apple is on track to sell more than 40 million iPhones and iPod touches this year worldwide. There are already 78 million iPhone and iPod touches out in the world today, but where are all these devices being used and purchased? Google’s AdMob did some research into that question and found out that the US…
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Mobile to Account for 11.7% of Digital Ad Spend in 2014
Around the world, mobile marketing spend is growing. A new report from Sweedish analyst firm Berg Insight predicts that the total value of the global mobile marketing and advertising market will grow from € 1.0 billion in 2008 at a compound annual growth rate (CAGR) of 43 percent to € 8.7 billion in 2014. The…
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Top 10 Mobile App Trends in 2012
What will be the top mobile apps of the future? In a report released today by research firm Gartner, that answer is “money transfer.” What’s more interesting to us mobile marketers is what lands in the #2 and #3 spots on their list: “Location-Based Services” and “Mobile Search.” Also, the #8 spot goes to our…
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Consumers Want to Connect with Brands via Mobile
The opportunity for brands to target customers goes largely untapped, finds a new study by mobile marketing firm HipCricket.The company, which drives new revenue and customer loyalty for consumer brands, broadcast stations, and media companies, is trying to convince marketers that their audience is out there, waiting for patiently for their favorite brand’s mobile loyalty…