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Tag: retail

  • Target Stores to Bring Mobile Coupons Mainstream

    As 2009 came to a close, I posed the question “Will 2010 be the year of the mobile coupon?” We saw a lot of national retailers test out mobile coupons in various US markets, but starting tomorrow, Target will become the first retailer to accept mobile coupons at all of its locations across the country. […]

  • National Retail Federation Innovation Conference Loves Mobile Tech

    The first-ever National Retail Federation Innovation & Marketing Conference, taking place in San Francisco this week, is all a-buzz about mobile. From mobile checkouts to mobile voting at the conference for favorite marketing campaigns chosen by attendees, innovation in retail is at least in part synonymous with mobile innovation. This year, the annual Racie awards […]

  • Disney iPhone App Mixes Magic with Advertising

    Disney’s new iPhone app, launched today, rewards users for checking out Disney.com. The company plans to eventually offer exclusive bonuses for shopping at Disney Stores. The necessary mobile push for Disney comes along with the company’s move to catch up with the times, with Apple’s Steve Jobs leading their in-store experience redesign efforts. The app is […]