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Hearst Tags Tagga Media for Mobile Marketing
As print newspapers die a slow death, their owners are constantly looking for ways to make money through digital publishing. Hearst Media, a division of Hearst Corp. that publishes a dozen or so daily newspapers including the Houston Chronicle, San Antonio Express-News, and the San Francisco Chronicle, is no exception to the trend. Hearst this…
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TextMagic, Mobile Marketing for the Blind?
When thinking of SMS messaging, you probably don’t think of its usefulness for the blind. But that kind of thinking is exactly what visually impaired Barry Dickinson proved wrong when seeking ways to contacting friends and family on the go. Pairing TextMagic’s email SMS technology with talking screen reading software, he was able to use…
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Haiti SMS Donations Hit $8M
Text message donations for Haiti disaster relief support continue to pour in to the Red Cross and Yele, the two non-profits which have set up text donation campaigns earlier this week. Today, the Red Cross campaign run by mGive, which asks for $10 donations via text message by texting “Haiti” to 90999, has netted $8…
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InvolveMobile Launches SaaS Small Business Mobile Marketing Platform
Lowering the cost of expensive mobile marketing features for small businesses is key in the growth of the mobile marketing industry in the US. One company looking to do this is InvolveMobile, which late last week launched its integrated mobile marketing platform in the US. Priced at $45 per month for small businesses, the Software-as-a-Service…
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E-Mail Marketers Don’t Get Mobile Marketing
It’s easy for people who have been in marketing a long time, especially digital marketing, to make claims that mobile marketing is a waste of time. MobileStorm CEO Jared Reitzen put up a passionate post earlier this week confronting the prejudice against mobile marketing among e-mail marketers. One of the biggest problems with email marketing…
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How to Choose an SMS Vendor
Even though fancy mobile ad campaigns are popping up left and right, nothing is more tried-and-true than the basic SMS (short message service) mobile marketing campaign. SMS marketing is a simple, cost-effective method of managing brand equity and marketing communications. But how do you choose an SMS vendor for your campaign? MobileStorm, a mobile marketing…