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Tag: sports

  • NBC Mobile Olympics Takes Gold With 87M Page Views

    The Olympics have come and gone, but not without showcasing Kim Yu-Na’s grace on the ice, Apolo Ohno’s fast-growing medal collection, or mobile’s equally speedy growth, worthy of its own gold medal. In the past month, the games saw 87 million total mobile page views versus 52 million for the 2008 Beijing games. It’s a…

  • RainedOut Serves Up Mobile Marketing For The Sports Industry, Partners With Omnilert

    When one mobile advertising platform just isn’t suited for your industry, look to advertising platforms focused on your niche. That’s what Omnilert is hoping sports-industry advertisers will think when searching for ways to reach out to sport-loving audiences. Yesterday, the Virginia-based company announced a sports-focused mobile advertising medium to pair with their RainedOut text message…