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Digital Ad Spend to Surpass Print in 2010 for First Time
For the first time ever, advertisers will spend more on digital than print, according to a new study by Outsell released today titled “Marketing and Ad Spending Study 2010: Total US and B2B Advertising.” But mobile marketing isn’t quite ready for the spotlight yet, and will see a spending decline in the coming year. The…
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Mobile Users: Fans of Personalized Location Based Services
Mobile tech gives developers power to offer a lot of “magic” features for the user experience given the data known about a user based on GPS location, time of day, and other info. While some folks, myself included, thinks there’s a limit to how much a person will want their phone to “smart market” to…
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Pew Study: Mobile News Gaining Ground
The news appetite of American’s mobile consumers is “voracious” according to a new Pew Study. One third of American mobile users access news on their phones, and 55% access news information from at least four different platforms per day. Pew’s new report “Understanding the Participatory News Consumer” is based on a recent telephone survey of…
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Mobile App Market: $29.5B by 2013, says Gartner
There’s lots of money to be made in mobile apps, but these apps still have a ways to go to hit their fiscal peak. Today, about 80% of apps are free, and mobile phone users will download more than eight billion applications this year, raising spending in app stores to $6.2 billion, according to a…
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ABI Research: Mobile Device Sales to Double by 2014
The line between phone handsets and other mobile devices is about to blur when talking about mobile technology and mobile marketing. ABI Resarch reports that mobile device shipments will grow from 1.2 billion in 2009 to 2.25 billion in 2014. For mobile marketers, this means it’s extremely important to think of mobile marketing opportunities as…
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Mobile to Account for 11.7% of Digital Ad Spend in 2014
Around the world, mobile marketing spend is growing. A new report from Sweedish analyst firm Berg Insight predicts that the total value of the global mobile marketing and advertising market will grow from € 1.0 billion in 2008 at a compound annual growth rate (CAGR) of 43 percent to € 8.7 billion in 2014. The…
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Top 10 Mobile App Trends in 2012
What will be the top mobile apps of the future? In a report released today by research firm Gartner, that answer is “money transfer.” What’s more interesting to us mobile marketers is what lands in the #2 and #3 spots on their list: “Location-Based Services” and “Mobile Search.” Also, the #8 spot goes to our…
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Consumers Want to Connect with Brands via Mobile
The opportunity for brands to target customers goes largely untapped, finds a new study by mobile marketing firm HipCricket.The company, which drives new revenue and customer loyalty for consumer brands, broadcast stations, and media companies, is trying to convince marketers that their audience is out there, waiting for patiently for their favorite brand’s mobile loyalty…