Tag: targeting

  • Google Acquires Teracent for Real-Time Mobile Ad Customization

    Google is on a mobile-ad buying frenzy. Earlier this week, the search giant announced that it acquired Teracent, a display ad company focused on creating customized display ads in real-time. The move comes just two weeks after Google announced its $750M acquisition of mobile marketing company AdMob and Teracent’s San Mateo, CA neighbor. Teracent’s technology…