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Adenyo to Expand Internationally with New $26.9M
Mobile marketing company Adenyo just announced that it has snagged $26.9 million in new funding to accelerate its international growth. The company offers a one-stop-shop for mobile marketing needs including mobile ad serving and media planning. While the ease of hiring one firm to do all the work for a mobile marketing campaign, Adenyo has…
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Velti Tapped to Market Paris Hilton’s Beauty Product Line
Mobile marketing provider Velti recently partnered with HairTech to get the word out about Paris Hilton’s new line of hair and beauty products. The campaign, which launched in November, is targeted at girls and women aged 15 to 30 who are comfortable using mobile devices. “We’re able to reach them on a one-to-one level without…